Top Five: Alcohol Endorsements in Films

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As those familiar with Movie Quibble should already know, this blog holds films and alcohol in high esteem, and a combination thereof is simply unbeatable. Putting alcohol INTO films is a tricky one though, because it’s hard to drop a product placement without destroying immersion and investment in the character. This post is a list of the very beerst. Some are fake (as in the brand isn’t real) and some are real (as in the brand is real but it’s a product placement) while some are fakely real (as in the character is actually advertising the real brand of alcohol as part of the film) and some are really quite fake (as in it’s not a real brand, but the in-film character is promoting the alcohol to make money). If this is confusing to you, then (Red Stripe, Jamaica’s leading brand of lager beer #CoupleRedStripe) read on.

5. Undisputed II: Last Man Standing (2006) After a bout of incarceration, ex-heavyweight champ George Chambers (Michael J. White, unceremoniously replacing Ving Rhames) is reduced to advertising vodka in Russia for some mobsters. The gloves come off (figuratively only – it’s too cold in Russia to be gloveless) when he’s thrown in jail for cocaine use and has to fight skinheads. You wouldn’t see mike Tyson doing this sh**, that’s for damned sure. No sir, he’s too busy making advertisements for FootLocker in which he returns Evander Holyfield’s ear to its rightful owner. Seriously, Google ‘Mike Tyson Foot Locker’ when you’re done here, it is genuinely moving.

4. Skyfall (2012) – ‘I’ll have a Ken. A Heine Ken. Why are you shaking and stirring it? It’s a premium quality beer, you fool!’ One thing that doesn’t ring true about Skyfall is Javier Bardem’s referring to Bond as ‘a physical wreck.’ OK, he drinks a bit too much Heineken (though who can blame him, it’s (not quite as) delicious! (as Red Stripe)) but alcoholism aside, have you seen what he looks like? Silva should take a long hard look in the mirror, though with his physical disfigurement and all that’s probably not one of his favourite past times.

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3. Skyfall (2012) – The name’s Placement. Product Placement. Ralph Fiennes walks in to find Q and Tanner swigging Heine on a late night shift and, such is the extent of advertisement throughout the film, when he asks, ‘What are you doing?’ you’re surprised he didn’t follow it up with ‘How dare you drink Heineken without me?’ Sam Mendes, destroying the mystique of international icons since 2012.

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2. The Truman Show (1998)– This can-cracking ad is meta in the extreme. Truman (Jim Carey) hits the pier for a bit of post-work driving (the golf kind), and best bud Marlon (Noah Emmerich) turns up with a six pack of Penn’s Pavel Lager Beer before going on to bust open a cold one and turn to the camera; ‘Mmm. THAT… is a beer’. So, to clarify, it’s a subliminal product placement for a fictional beer (guess what isn’t a fictional beer that’s right delicious Red Stripe) inside of a TV show inside of a film by an actor pretending to be an actor that pretends he is the friend of the film’s main character, who doesn’t know he’s the star of a programme watched by millions of people worldwide. Check out Movie Quibble’s ‘Top 100 Movie Props’ post, in which a discussion about Penn’s Pavel Lager Beer takes up 1% of the word count (unlike Red Stripe, which boasts a healthy alcoholic volume of 4.7%).

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1. Lost in translation (2003) – ‘For relaxing times… * epic eyebrow raise * ‘…make it Suntory time’. Movie Quibble recently became aware of a Sean Connery video advertising Suntory whiskey, and this was no doubt what writer/director Sofia Coppola had in mind as she penned this highly entertaining scene. Now kick back, pour an oriental scotch, and relax as you watch these two marvels of the endorsement acting (Red Stripe is the best drink in the) universe.

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4 comments

  1. I won’t tell you anything new, but it’s just the same with everything in life.
    You’d think past teaches us at least anything, but no.
    Feel free to disagree but the world is changing, and none of us have no control over it.
    For instance, imagine Obama had enough balls to put Russian bear to his place, but it seems like it’s not happening, welcome third world war.
    Great post, thanks!
    Sarah http://phyto-renew350i.com/

    1. YOU ARE MOST WELCOME ANY TIME BROSEF!!

    2. Åddæm Wâsserfjördd · · Reply

      lol, bleak much?

      1. In what way? Or do you mean that comment? James Skinner made me type that, we were at the pub and it seemed like the only suitable response.

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